College Magazine Analysis

St Edward's College Magazine

The magazine cover shown is from a local college in Liverpool.

Who is the target audience? 
The target audience of the magazine is the pupils that attend the college. As shown on the front there is a heading for an article about "Most Generous Young Person". By mentioning young people in the heading shows what the audience of the magazine is. The audience is both male and female as it is a mixed school. The front image is therefore suitable as it contains a male and a female subject. 

How does it engage the target audience?
I do not think that this magazine cover would attract a lot of attention from its target audience because it has a lack of colour and there is a lot of text that people would most likely not want to read through. Overall, the cover looks very plain and nothing really stands out as striking from the cover, this would mean that the audience are less likely to want to read the magazine.

Ideology
The magazine is designed as an informative text for the pupils for updates on what is going on throughout the college. The ideology of the magazine is highly appropriate and fits in with the audience well because this means that the articles in the magazine will involve the students in various ways as the front cover advertises an award for young people. The magazine also features upcoming events throughout the school which the students could find interesting to them. It is also a good way to get the students more involved in what happens around the school.

What images are used? Camera angles?
The main image used on the cover of the magazine shows a male and female subject accepting an award for most generous young person. This again is very suited to the target audience and therefore fits in well with the magazine. However, again the image is not very colourful so therefore isn't very striking towards the audience. A medium shot has been used on the main image to show a lot of the surroundings of the subjects and on the smaller image, a close up has been used because it is a picture of what appears to be a member of the college.

What text is used? Why?
The main title of the text is the title of the magazine is big and bold so it stands out from the rest of the magazine, however, this is the only text on the page that stands out significantly from the page. On a first glance, the audience is met with what appears to just be a big wall of text which is likely to turn people away. There are no interesting subheadings advertising articles of interest on the front to entice the audience to read through the magazine.

Price
This is obviously a free magazine because there is no barcode on the front, nor is a price displayed. This suggests that it is a small budgeted magazine that will not have any extra items included. This could also mean that it is not a frequently published magazine, perhaps every 2 or 3 months.