Typology

What is typography?
Typology is the fonts used in magazines and the colour/style of them.

Typography research

In lesson today, we looked at numerous different magazines to compare and spot the differences of the typography through the magazines and how they can use the same techniques with their fonts to attract the attention of audience members. After looking over the covers of the magazines it became apparent that the colour red was the most commonly used on magazine covers, often along with the colour yellow to attract attention to certain parts of the magazine. The purpose of doing this research was so that we can identify the uses of fonts and colours together to see how publishers use typology to their own advantage in making the magazine look good. The sizes and positioning of the masthead was also taken into consideration during our research. This is because the masthead was in roughly the same position throughout the magazines and it also gave first impressions as to who the target audience of the magazine is. An example of this is the "WE<3POP" magazine, the use of a hear image is quite a childish masthead which shows that the magazine is aimed at a younger audience whereas "PROG" magazine has a completely different style and looks more sophisticated, therefore is more likely to be aimed at an older audience.




As well as looking at fonts, we looked at how the font style/colour is used on certain magazines to create a house style. This is shown well on this issue of Metal Hammer where the masthead has been changed to gold to fit in with the style of the main image. But as well as that, the font around the front cover relating to other articles has also been done in gold, giving this cover its own house style for this particular issue.

From today's lesson looking at typology, I have decided to go for a red, white and black colour style for my magazine, I will use this house style throughout the magazine so that the style of the magazine remains consistent. I have chosen to use these colours as a house style because the colours i have chosen will stand out well with each other, they will also fit in with the rock genre so therefore it will be a good style for me to follow when it comes to creating my music magazine.